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Every year since 2009, promotional products come out on top as the U.S. consumers' favorite form of advertising according to the Advertising Specialty Institute's ad impressions research study.


A 50-cent pen will create nearly 2,500 impressions over its lifetime.


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Take a look at the number of impressions different products can produce for a company over their lifetime. In fact, the ASI's ad impressions study breaks it down further into cost per impression. If a 50-cent pen will create nearly 2,500 impressions over its lifetime, that means it will cost approximately 1/20 of a cent to the advertiser. The ROI on that purchase is likely to be very high. 

The influence different promotional products have on consumers varies by region and sometimes even state to state. In Pennsylvania, the most influential promotional product is outerwear. According to the study, 41% of consumers who receive outerwear are more likely to do business with the advertiser that gave it to them. See below for a full list of the most influential promotional products in Pennsylvania. If you're not sure which product to choose for your next branding project, use this as a reference to get the best return on your investment. 


Our Sales & Branding Specialists have the resources to bring your ideas to life with creativity and expertise.

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