DID YOU KNOW?
A 50-cent pen will create nearly 2,500 impressions over its lifetime.
Take a look at the number of impressions different products can produce for a company over their lifetime. In fact, the ASI's ad impressions study breaks it down further into cost per impression. If a 50-cent pen will create nearly 2,500 impressions over its lifetime, that means it will cost approximately 1/20 of a cent to the advertiser. The ROI on that purchase is likely to be very high.
The influence different promotional products have on consumers varies by region and sometimes even state to state. In Pennsylvania, the most influential promotional product is outerwear. According to the study, 41% of consumers who receive outerwear are more likely to do business with the advertiser that gave it to them. See below for a full list of the most influential promotional products in Pennsylvania. If you're not sure which product to choose for your next branding project, use this as a reference to get the best return on your investment.